WiserEarth Facts and Figures
View WiserEarth Survey Results
Here are the latest WiserEarth statistics and site report based on user activity and website traffic from Google Analytics. If you have any questions, insights or comments, please contact Camilla.
October 31st Update
The site generated 91,000 visits in October from 184 countries/territories and just over 338,000 page views (the highest number of page views since tracking began). 78% of those visits were new visits (people who had not visited the site previously that month).
Half of all visitor visits were from outside the US. The majority of visits generated are from English-speaking countries, including Canada, UK, India and Australia. Since the previous month, site visits have grown over 20% in the following countries; Sweden, Japan, Venezuela, Portugal, Austria, Poland and Hong Kong
August 31st, 2008 Update
Visitor & Traffic Analytics
- The site generated just under 80,000 visits in August from 180 countries/territories and over 300,000 page views (the highest number of visits and page views since tracking began). 77% of those visits were new visits (people who had not visited the site previously that month).
- 48% of all visitor visits were from outside the US. The majority of visits generated are from English-speaking countries, including Canada, UK, India and Australia.
- The average time spent on the site for the month was 3 minutes. Although this was down from last month (4 minutes), this is still higher than the benchmark of 2 1/2 minutes. Direct traffic spends more time on the site - an average of 6 minutes per visitor visit.
Traffic Sources
- Traffic sent to the site via Google Search represents 69% of all traffic sent to the site. This indicates how important site optimization is for the site (which began in July).
- Direct traffic (those typing in the URL) represents 15% of total traffic.
- Yahoo sent 4% of total traffic and AOL 0.5%.
New Content & User Report
- August saw 754 members join the community (versus 983 the previous month)
- 130 new organizations were added in August bringing the total to 109,212 (now that the database has been opened to for-profits, this number is expected to grow more significantly)
- There are 4,282 community resources available on WiserEarth, 4 times the number of resources at launch. The number of resources grew significantly last month (by 14%). The average growth in the number of resources in 2008 to date has been 5%.
- In August, 55 groups were added bringing the total to 784 groups.
May 30th, 2008 Update
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1059 new members joined the community.
- There are over 108,879 organizations listed on WiserEarth. 99% of the 141 orgs added were added by the community (i.e. non NCI staff/interns)
- There are 3,361 community resources available. 98% of the resources that were added in May were added by the community. 84% the (51) jobs and 96% of the (151) events were added by the community
- 87 new groups were created in May bringing the total to 522 groups. (This compares to the creation of 50 new groups in April).
- The site generated just over 64,000 visits in May and just over 300,000 page views. 70% of those visits were new visits (people who had not visited the site that month before). These statistics include a 23% jump from April in the number of visits from absolute unique visitors i.e. people who have never visited the site before.
- The most popular content on the site in terms of page views (excluding login pages, profile & home page, FAQs, about us) was as follows: The directory of organizations is the most popular area of the site generating 47% of page views followed by Groups (24%), then AoFs, (7%) and Jobs (7%).
- The increase in absolute unique visitors may be due to the increase in people finding the site through Google. Google is a top traffic source for the site bringing 58% of users to the sites. Search engines overall bring 62% of users, with direct visits from 21% of users and 17% from referring websites.
- 54% of visitors are using Internet Explorer, Firefox is used by 33%, Safari is used by 10%
Where did visitors come from in May?
o 41% of visits are generated from non-US users. The chart below shows the distribution of visitor visits internationally.
o The growth of international users that visit the site more than doubled in May from the following countries India: 58%, Australia: 58%, Brazil: 84%, Spain: 72%
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April 31st, 2008 Update
- April saw 851 members join the community.
- There are over 3,000 community resources available on WiserEarth, 3 times the number of resources at launch. There are 132 jobs and 368 events. Approx 70% of all jobs, resources and events were added by the community in April.
-There are 100 discussions on WiserEarth covering a total of 451 topics
- In April, 50 groups were added bringing the total to 522 groups.
- The site generated just under 53,000 visits in April and just over 277,000 page views.
- The average number of page views per visit was 5 (this compares to an average of just over 3 ½ for most sites).
-The average time spent on the site for the month was just over 4 minutes. Although this was down from last month (5 minutes), this is still higher than the benchmark of 2 1/2 minutes.
- People using different languages on the site. Obviously the most popular language of site users is English, but after that (in order of popularity), it is Spanish, German, French and Dutch. The site saw visitors (spending 1 minute or more) on the site come from 161 different countries and territories
- Top 10 countries using WiserEarth (in order of popularity):
US (62%) Canada (5%), UK (4%), India (3%), Germany (3%), Australia (2%), Mexico (1%), Netherlands (1%), Brazil (1%), Spain (1%), Other (17%)
- Traffic sources: 50% from Google, 25% from direct visits, 3.5% of visits come via Yahoo!, 1.7% from Storyofstuff.com
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March 30th, 2008 Update
- There are 108,570 organizations listed on WiserEarth.
- There are over 3,000 community resources available on WiserEarth, 3 times the number of resources at launch. There are 214 jobs and 463 events.
- There are 94 discussions on WiserEarth covering a total of 436 topics.
- In February, 97 groups were added bringing the total to 472 groups.
- The bounce rate is still high at 54% (users come to the site but leave before visiting other pages - the Google benchmark for bounce rate is 46%)
- Average time on the site is 5 minutes (the Google benchmark for av. site time per visit is 2 1/2 mins)
- Average pages per visit is 5.73 (the Google benchmark is 3.68)
- The site generated just over 53,000 visits in February
- In March, 60% of visits came from the US, 40% came from outside the US. This compares with 73%/27% of US/non-users users respectively in February.
- While WiserEarth has a large amount of indexed pages on Google and Yahoo!, there is still a lot of work to be done to increase the number of links to the site which would enable the site to be found more easily. Due to be self-funded (via direct donations and funders), WiserEarth does not carry or advertise itself, as a result, it is dependent on the community to help spread work of mouth.
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February 29th, 2008 Update Enclosed are the site statistics for February. Here are a few observations: January 31st, 2008 Update December 20th, 2007 Update For the first time, the number of visits from people in the US was almost equaled by the number of visits from people outside the US - 51% US visits vs 49% International visits. One of the goals for WiserEarth is to serve the global community rather than just the community in the US, so this is a major milestone.
Since WiserEarth launched in May of 2007, almost 10,000 organizations have been added, expanding the database to over 108,000 organizations working toward environmental restoration and social justice. 8,780 people have joined WiserEarth, contributing 2,604 resources, 1,393 events, and 238 groups.
In terms of traffic, the site receives about 40,000 site visits a month and about half the visitors are from outside the U.S.
Out of the 49% international visits, the most non-US visits came from the UK (7% compared to 3% the month before). Both Mexico and the Netherlands have doubled the number of site visits since the previous month (from 1% of all visits to 2% for the month).
The month of November saw the greatest increase in community members to date as WiserEarth continues to spread the word by attending events and conferences (such as Bioneers and the Green Festival).
There are 59 discussions on WiserEarth covering a total of 249 topics. There are 220 WiserEarth groups. We invite everyone who attends any events to continue the conversation on WiserEarth - the groups area on the site is a great way to do this.
